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Instagram Story Dimensions: Know The Specifications…



For the past years, Instagram is one of the most leading social media platforms, where users register themselves for free. Many marketers have found this medium a great platform for generating leads for their brand or product. But, whether it is for entertainment or professional purposes, dimensions are an important factor to consider.


So, to make it clearer,


What Are Instagram Story Dimensions?


Instagram story dimensions are specifications that define the clarity of your image or video. Every user must make sure to know the exact dimensions to make the content look better and engaging enough to generate traffic to their website.


Instagram Stories Size:




  • The image or video can be annually cropped. and the image dimension should be sized at 1080px by 1920px at a 9:16 aspect ratio

  • The image will be visible for five seconds, whereas the video will be visible for fifteen seconds.

  • If you record a full-minute video, it will be divided into fifteen seconds.

Since we are discussing dimensions, let's know the same about different Instagram content posting:


Instagram Post Size:


  • The size of the post can be square, landscape, and vertical

  • All the images are cropped to a square in the feed

  • The ideal size of the post is 1080px by 1080px at 1:1 aspect ratio

  • For landscape posts, the dimension should be 1080px by 566px (1.91:1 aspect ratio)

  • For vertical posts, the dimension should be 1080px by 1350px (4:5 aspect ratio)


Instagram Post Video Size:



  • The size of the Instagram post video size is the same as the Instagram post size.

  • The aspect ratio should be 1.91:1 to 4:5

  • The ideal horizontal video size is a 16:9 aspect ratio

  • The maximum file size should be 4 GB

  • The length of the video post should be 60 seconds long


IGTV & Reels Video Size:


  • IGTV & Reels are shared in your feed, and you can even find them in respective feeds

  • The video specs should be 1080px by 1920px for a 19:6 aspect ratio

  • In the feed, the video will appear at a 4:5 aspect ratio

  • In the Instagram grid, the video will appear at a 1:1 aspect ratio

  • The IGTV thumbnails specs are 420px by 654px

  • For your IGTV cover photo, choose an image that is 420px by 654px with a 1:1.55 aspect ratio


After discussing the specifications, let's have a quick look at some meaningful tips about Instagram story dimensions:


Remix & Remix:


Remix designs and images to make your content look spicier and different from other brands and competitors. Trying and designing new story content will attract more viewers to visit your profile and follow your page on Instagram.


Start With Modification:


When you decide to post for your Instagram profile, make sure to design something unique and classy. Either search by professional templates or create an inspirational graphic to make it look eye-catching and unique.


Automation Tools:



The best way to create and upload an eye-catching image or video without spending time on Instagram is opting for Instagram automation. Robust social media management software is available online, which handles Instagram accounts without any human interference.


Go For PNG & JPG Photos:


Before uploading any picture on Instagram, make sure to save the image in PNG/JPG format. It's quite clear that PNG is more suitable as it allows transparency, translucency and is perfect for static graphics, while JPG can also be recommended. But, it's better to use a mix of PNG & JPG images.


High-Quality Images:



Since quality matters the most, it's mandatory to upload images in high-quality and high-definition. It will prevent the blurriness of the image, and the users will get better clarity while viewing and zooming in on the image.




Final Verdict:


Since Instagram is a renowned social media platform and users enjoy surfing here, the marketers should note these Instagram story dimensions and other specifications attentively for successful lead generation for their website.


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