If you have a smartphone and an Instagram account, you can always feel like you're ready to hit the gym for a terrific workout, no matter where you are.
When it comes to posting about one's health and fitness, the social media platform is the place to go. Professional trainers and amateur athletes may post photos and videos of their exercises, training programs, failures, and victories. Gym mats aren't only for spotting anymore—because everyone wants their best image for Instagram, your workout companions may now be photographers and videographers.
It helps to gain some extra inspiration from the experts on those tough days when life's demands make it hard to get a workout in or when you're struggling to summon the resolve to work out. With that in mind, we have compiled a list of fitness Instagram accounts to follow.
But first,
Here are some Instagram marketing tips for fitness professionals tips:
1. Complete your profile.
First and foremost, fill out your profile. It entails including your email, website, location, and company type. A little-known truth about Instagram is that your NAME (not your @handle) is a major searchable area in the app—so be sure to include your specialization in the name so others can discover you if they're looking for it! "Jak | Personal Trainer" is OK, but "Jak | Houston Personal Trainer" or "Jak | Trainers for New Moms" are far superior. Keep in mind that you only have 30 characters to work.
2. Find your style.
Do some preliminary study and follow certain companies or make money on instagram fitness that aspire to you. Consistent aesthetics, a fixed color palette, and consistency with your other channels are all things to strive for. Keep your logo and brand colors in mind when creating this. Use your brand colors in Stories and select a few typefaces for visuals (use the color picker to get it exactly right!). Remember to add as much information about yourself and your clients as possible in your postings.
3. Include before and after pictures.
Your finest marketing tool is before and after photographs. They show that the customers you work with are making improvements as a result of your coaching.
4. Use relevant hashtags.
Hashtags are fantastic since they aid in the discovery of your app's content. If unsure about hashtags to use. Look into what your rivals are doing or what other fitness companies utilize. The platform's norm is 30 hashtags for each post. Specific hashtags, like #hiitworkout or #miamipersonaltrainer, are preferable to generic hashtags like #fitness and #personaltrainer. Include hashtags for your city and industry as well! Make a list in a spreadsheet and experiment with different hashtags to determine ones perform best.
5. Add value to your followers
You may believe that to obtain high engagement, you must publish something all of the time. That is not always the case. The followers will ultimately come if you provide high-quality material and photos that people like to consume. (If you think "value" means uploading gym selfies, you haven't grasped the concept.) Consider what your target audience requires assistance with and publish material that will assist them. The three main pillars are educational, inspiring, and entertaining material. Each week, give a combination of all three styles!
Now,
Some of the fitness Instagram accounts to follow.
DWAYNE JOHNSON
Honestly told, The Rock is a fitness hero of ours. His exercises are stubborn (and occasionally include chains). He inspires his admirers to work as hard as they can. He hardly shares his insane fitness regimens with anyone daring somewhat try them. If you need a boost today, go no further than his Instagram feed.
THOR BJORNSSON
Bjornsson is most known for his part in Game of Thrones as "The Mountain," but he's also the current World's Strongest Man. He can deadlift over 1,000 pounds and is so dedicated to his fitness that he has known to consume liquid thicken smoothies. You don't have to work out as hard as The Mountain, but nothing will make you want to work out more than witnessing him do so.
EMILY SKYE
She is a British actress. Meet Emily Skye, an Australian personal trainer, fitness model, and mother who is one of our favorite ladies in the fitness industry. When all you want to do is laze out on the sofa, her tenacity, positive attitude, and killer circuits go a long way. You still don't trust us? For yourself, try one of her bodyweight routines.
Final Thoughts:
When it comes to health and fitness Instagram is a fantastic resource for finding the motivation to get and stay in shape. It's the best platform for you to advertise your contributions and improve your perceivability as a brand. To communicate with their audience, different fitness gurus and influencers use technologies. Identify the appropriate influencers for your brand.
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